Presentación del libro: "Emprendiendo la excelencia en el retail"

This website uses cookies

The website of the Fundació Politècnica de Catalunya uses its own and third-party cookies to improve the browsing experience and for statistical purposes. For more information about cookies you can consult the cookie policy.

Manage cookies

Allow all cookies

Necessary Statistics Marketing

ABOUT

Cookies are small text files that can be used by websites to make a user's experience more efficient.
The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission.
This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
You can at any time change or withdraw your consent from the Cookie Declaration on our website.
Learn more about who we are, how you can contact us and how we process personal data in our privacy Policy.
When contacting us regarding your consent, please indicate your identification and the date of your consent.

COOKIE DECLARATION
Necessary :

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Name	Provider	Purpose	Expiry	Type
lang	www.fpc.upc.edu	Save the web display language	2 years	HTTP
politica_cookie	www.fpc.upc.edu	Save the general consent of cookies in the current domain.	1 year	HTTP
cookie_estadistiques	www.fpc.upc.edu	Save the consent of statistical cookies in the current domain.	1 year	HTTP
cookie_marketing	www.fpc.upc.edu	Save the consent of marketing cookies in the current domain.	1 year	HTTP
PHPSESSID	www.fpc.upc.edu	Preserves user session state across page requests.	Sessió	HTTP
CONSENT [x3]	Google	Used to detect if the visitor has accepted the marketing and analytics category in the cookie banner. This cookie is necessary for GDPR-compliance of the website.	2 years	HTTP

Statistics :

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Name	Provider	Purpose	Expiry	Type
_ga	Google	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	2 years	HTTP
_ga_#	Google	Used by Google Analytics to collect data on the number of times a user has visited the website as well as dates for the first and most recent visit.	2 years	HTTP
_gat	Google	Used by Google Analytics to throttle request rate	1 day	HTTP
_gid	Google	Registers a unique ID that is used to generate statistical data on how the visitor uses the website.	1 day	HTTP

Marketing :

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

Name	Provider	Purpose	Expiry	Type
last_campaign	www.fpc.upc.edu	Save the last campaign for which the user has reached the website.	6 months	HTTP
campaign_XX	www.fpc.upc.edu	Save the last campaign for which the user has reached the website.	6 months	HTTP
ads/ga-audiences	Google	Used by Google AdWords to re-engage visitors that are likely to convert to customers based on the visitor's online behaviour across websites. S	Sessió	Pixel
NID	Google	Registers a unique ID that identifies a returning user's device. The ID is used for targeted ads.	6 months	HTTP
bcookie	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP
bscookie	LinkedIn	Used by the social networking service, LinkedIn, for tracking the use of embedded services.	2 years	HTTP
lidc		Used by the social networking service, LinkedIn, for tracking the use of embedded services.	1 day	HTTP
i/jot	Twitter Inc.	Sets a unique ID for the visitor, that allows third party advertisers to target the visitor with relevant advertisement. This pairing service is provided by third party advertisement hubs, which facilitates real-time bidding for advertisers.	Session	Pixel
_fbp [x2]	Meta Platforms, Inc.	Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.	3 months	HTTP

Accept only selected ones

Date: 27-09-2016
Timetable: 1:00 pm to 2:00 pm

El martes 27 de septiembre, a las 13 horas, tendrá lugar en el Real Círculo Artístico de Barcelona (c/Arcs nº 5, 1º) la presentación del libro de Joaquim Deulofeu: "Emprendiendo la excelencia en el retail".

Joaquim Deulofeu es profesor del máster en Organización e Ingeniería de la Producción y Dirección de Plantas Industriales (Engiplant), del máster en Project Management Industrial y de Servicios y del posgrado en Project Management Avanzado de la UPC School.

Es licenciado y doctor en Economía y consultor en implantaciones de la calidad. Profesor asociado del Departamento de Organización de Empresas de la UPC y director de la empresa Qualitat Serveis Empresarials.

Esta obra traslada al lector una alternativa de modelo de negocio de acuerdo con las necesidades actuales de un mercado cada vez más exigente, cambiante y en búsqueda de sistemas de gestión que nos conduzcan a empresas sostenibles. En sus páginas se desarrolla un modelo de nueva gestión aplicado al sector del retail.