On Wednesday the 20th March, at 7.00pm, the UPC School will host the Open Talent “Adventures in design-driven innovation: the benefits and dangers when design is at the helm” given by Christopher Grant, Barcelona Design Lead for Tuenti.
When a project contains the word “re-design” in its title, it is totally clear that the design team will be playing an important role. But what really happens when design drives a project? How is Tuenti, the social network with 15 million users generating 20% of all web traffic in Spain going to be redesigned? How can there be a product strategy that evolves in parallel with the current user needs, engineering requirements and the requirements from huge stakeholders such as Telefónica? How can one move beyond the “mobile first” concept to place the mobile experience at the very centre of web experience?
These are some of the questions Christopher Grant and his team had to deal with when they started redesigning Tuenti. At this Open Talent, Christopher will be explaining how they moved from blackboard sketches to developing a completely new website placing mobile first and making it intuitive and simple for users.
Keynote Speaker: Christopher Grant
Christopher Grant is leading the design team for Tuenti in Barcelona, where he designs user experiences for the company’s entertainment and commercial products.
He has lead design teams for user experiences for Credit Suisse Group, E-magister, and for start-ups in the USA and Europe. He was the vice-chair of Sclipo User Experience when it was listed by Red Herring as one of the “top 100 companies in the world for innovation”
Christopher is deeply interested in user psychology and how it affects on-line behaviour. Grant developed the concept of “digital altruism” and built an on-line community with 2,000 expert users.
