Business Innovation and Happiness

Master's degree. Face-to-face.


UPC School


Concepts of Business Management
10 ECTS. 70 teaching hours.
  • Strategic Planning.
  • Market research.
  • Promotion and communication of new products and services.
  • Budgets and Management Control.
  • Financial Projects.
Business Idea and Creativity
10 ECTS. 70 teaching hours.
  • Business idea: Creativity and innovation.
  • Strategic and sectorial analysis of the business idea. 
  • New business models.
Management Skills
10 ECTS. 70 teaching hours.
  • Communication and negotiation.
  • Entrepreneurship and leadership.
  • The personal brand.
  • Entrepreneurial skills.
Happiness in Organisations
10 ECTS. 70 teaching hours.
  • Management of happiness in organisations.
  • Positive psychology.
  • Meditation and relaxation therapies.
Innovation and Technology
10 ECTS. 70 teaching hours.
  • The evolution of innovation and technology.
  • The process of technological innovation.
  • E-business and E-commerce.
Entrepreneurship and Management
40 ECTS. 156 teaching hours.
The objective is to put the project that carried out during the master's degree into practice, complementing it with specific seminars depending on the type of project that is undertaken.
The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the course objectives.
Information sessions
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Information form
(34) 93 112 08 35

(420 teaching hours)

Start date:
Classes start:17/10/2018 Classes end:21/12/2019Programme ends: 19/06/2020
Wednesday  18:00 to 21:00Friday  18:00 to 21:00Saturday  09:00 to 14:00
Taught at:
Tech Talent Center
C/ de Badajoz, 73-77

Registration fee:
10.200 €

Language of instruction:

Registration open until the beginning of the course or until end of vacancies.

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