Executive Master in Bussiness Administration (MBA)

Master's degree. Face-to-face.


UPC School


Business Strategy
7 ECTS. 40 teaching hours.
Company strategy and policy

¿ The role of management (knowledge, aptitudes and attitudes). Concept and management tasks (identifying opportunities, threats, changes, trends and problems, making decisions in ambiguous situations, managing human teams, managing processes, planning, organising, coordinating, integrating, analysing problems and oversight).
¿ The concept of strategy. Tasks of strategic management. The strategy formulation process. The strategic plan. Business models.
¿ Sectorial analysis. Model of Porter's five competitive forces. Identification of key factors for success. Segmentation analysis.
¿ Internal analisis: analysis of resources and capacities. Knowledge management and the perspective of the knowledge-based company.
¿ Business strategy. Sources of competitive advantage. Leadership strategies in costs and differentiation. Evolution of the sector. Sectors based on technology and innovation management. Mature and declining sectors.
¿ Corporate strategy. Vertical integration. Global strategies and the multinational company. Competitive advantage in an international context. Multinational strategies: globalisation versus national differentiation. Diversification strategy. Competitive advantage of diversification.

Business game

¿ Management simulator in which several companies run by groups of participants compete with each other.
Marketing and Commercial Management
8 ECTS. 70 teaching hours.

¿ Introduction, origin and evolution of marketing. Strategic marketing: definition of the market, consumers, opportunities and threats.
¿ Marketing plan: objectives, strategic analysis (environment, demand, competition, sector), diagnosis of the situation (SWOT, CAME, five Porter forces, BCG growth matrix), strategies (segmentation and positioning, growth, differentiation, etc.)
¿ The consumer. Needs and behaviour. The purchase process.
¿ The market (types, limits, and evolution). Market segmentation and positioning. Segmentation strategies. Positioning strategies.
¿ Demand. Forecasting methods. The product¿s lifecycle.
¿ Commercial research. Market research applications. The market research process.
¿ Operational marketing: marketing mix: product, price, distribution and promotion/communication.
¿ Digital marketing. Social media. Content marketing. Mobile marketing.
¿ Current marketing trends. Success stories in modern marketing.

Commercial Management

¿ Basic aspects of business negotiations. Types of negotiations. Negotiation styles. Techniques for knowledge of the other party. The negotiation process.
¿ Creativity and innovation in the company. Types of people and the creative process. Limits on creativity. Creative techniques.
¿ The sales process: argument, objections, sale and follow-up.
¿ How to behave in sales interviews. Ability for observation and analysis in the sales interview.
¿ Commercial action plan. Motivation of sales teams. Sales techniques.

Foreign Trade

¿ Foreign trade. Commercial barriers. Commercial policy.
¿ International sales. Incoterms. Documents in international trade.
¿ Classification and origin of goods. The tariff rate.
¿ Taxation in international trade operations. International means of payment.
Accounting and Finance
15 ECTS. 150 teaching hours.

¿ Foundations of financial accounting and its mechanics. General accounting plan. Accounting principles. Accounting statements. The accounting cycle.
¿ Non-current assets. Amortisation. Financial assets. Liabilities and leasing. Net equity. Recognition of income and provisions.
¿ Accounting statements as a tool for decision-making. Accounting decisions.
¿ Cost models.
¿ Relevant costs for making decisions.
¿ Management oversight using indicators.

Financial Analysis and Corporate Finance

¿ Funding needs: planning and forecasts.
¿ Growth and working capital. Equity and Profit.
¿ Financial income. Net Current Value and Internal Return Rate.
¿ Analysis of investment projects. Profitability of investments.
¿ Cash flow statement. Analysis of financial statements.
¿ Cash management. Internal and external financing sources. Optimisation of assets. Banking pool. Cashpooling.
¿ Financial economic planning. Cash budgets. Financing of machinery.
¿ Financing policy: the cost of capital. Indebtedness and financial objectives. Financing structure. Self-financing and distribution of dividends.
¿ Business valuation. Investment decisions in different scenarios. Problems in financing investments. Toxic assets and liabilities. Audit reports and how to interpret them. Acquisition of companies. Systems for Obtaining financing. Due Diligence in the purchase and sale of a company.
¿ Financing Sources. Special financing instruments. International Financing. Bad financing praxis and its consequences. Vulture funds.
¿ Analysis of a company's financial viability. Results vs. cash and banks. Cash flow and free cash flow. Financial profitability vs. economic profitability. Financial leverage. Profits pool.
¿ Accounting consolidation. Increases and declines in shareholding. Indirect and reciprocal shareholdings.

Financial markets

¿ Intervention markets. Interbank markets. Monetary markets. Fixed income securities markets. Variable income markets. Currency markets.
Economics and Law
7 ECTS. 65 teaching hours.

¿ Macroeconomic parameters related to economic activity. Gross fixed capital formation.
¿ Price stability. Consumer price index. Inflation and interest rates.
¿ Unemployment. Types of unemployment. Unemployment rate. Stagflation.
¿ The Lafter curve. Effect of tax rate changes on revenue.
¿ Government measures to mix macroeconomic elements: Franklin Roosevelt's policy between 1933 and 1938 to mitigate the effects of the Great Depression, Ronald Reagan's economic policy in the 1980s, and Shinzo Abe's policies in Japan.
¿ The connection between macroeconomic parameters and the main indicators and parameters in the analysis of a company's financial statements. Application to a practical case.

Commercial, Tax and Labour Law

¿ Basic commercial concepts. The entrepreneur. The company. Register of Companies. Industrial property. Brands and patents.
¿ Commercial contracts (sale, leasing, etc.). Trading companies (limited, partnerships, etc.). The meeting of creditors.
¿ Key aspects of corporate taxation. Corporate Tax. Value Added Tax.
¿ Rights and obligations arising from the employment relationship.
¿ Types of employment contracts and possible situations over time: modification, suspension and termination.
¿ Disciplinary dismissal and objective dismissal. Workforce adjustment plans.
¿ Collective relationships and their instruments (collective bargaining, collective conflicts, strikes and lockouts.)
Human Resources
6 ECTS. 60 teaching hours.
¿ Management of people as a competitive advantage of the organisation. Vision of the organisation in human terms.
¿ Change and its management: in the organisation and in the person.
¿ Internal communication in the company.
¿ Leadership: Personal and managerial skills.
¿ Motivation and commitment.
¿ Evaluation of performance, competences, objectives...
¿ The role of the manager. Diversity management.
¿ Leadership Models. Situational leadership.
¿ Teamwork. Conflict management.
¿ Effective meetings. Decision-making.
¿ Negotiation.
¿ Relational Efficiency. Assertiveness.
¿ Emotional intelligence.
Operations Management
5 ECTS. 40 teaching hours.
¿ Operations management, its contribution to business competitiveness and its problems.
¿ Location and distribution decisions in the plant.
¿ Causes, functions and problems of inventories. Calculation of the unit cost.
¿ Aggregate planning strategies for production and calculations for material requirements planning (MRP).
¿ Lean Manufacturing.
¿ Management of the logistics chain as a competitive advantage of the organisation.
¿ Technological innovation.
¿ Quality management. Total Quality. Six Sigma.
¿ Project management in the company: from the idea to reality.
Master's Final Project
12 ECTS. 15 teaching hours.
  • Development of a business plan to be done in groups.
Information form
(34) 93 112 08 67


Next course:
October 2019

(440 teaching hours)

Friday  16:00 to 21:00Saturday  09:00 to 14:00
Taught at:
Tech Talent Center
C/ de Badajoz, 73-77

Registration fee:
6.700 €

Language of instruction:

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