UP

MBA Business and Management

Master's degree. Face-to-face.

Content

31th EDITION
UPC School

Subjects

Business Strategy
7 ECTS. 72 teaching hours.
  • Fundamental characteristics of business management systems and processes.
  • Methodologies used for designing the organisational structure of companies and different organisational models.
  • Strategy and strategic management concepts such as strategic management elements and different strategy classes.
  • The stages of strategic process from strategic analysis of the environment and internal aspects of the company to the implementation of the strategy, as well as the strategy formulation process.
  • The best strategies to use for different business situations.
  • Systems used for assisting decision making.
  • The idea generation processes, the different stages of creating a company and the concept of the entrepreneur.
Marketing and Commercial Management
8 ECTS. 81 teaching hours.
  • Marketing concepts and elements.
  • The function of marketing management, the tools they use and their contributions to business strategy.
  • Elements of the business environment and their influence on commercial decision making.
  • The strategic marketing planning process and proper marketing policies for any given situation.
  • The Marketing MIX.
  • The market. Different types of markets. Market segmentation. Factors that influence a consumer¿s decision to purchase.
  • Decisions about products and the strategies involved.
  • Tools used in the commercial negotiation process.
  • Producing marketing plan content.
  • Pricing strategy and its influence on demand.
  • Basic advertising concepts and tools used in the creative process.
  • The sales process: developing an argument, making an objection, sales and tracking.
  • Concepts, mechanisms and barriers to international commerce.
  • Strategies for entering external markets.
  • Importer and exporter operations such as the means of payment and international payment.
  • The foreign currency market.
Accounting and Finance
15 ECTS. 150 teaching hours.
  • The necessity of accounting, what it is, how it is organised and what role cost accounting plays within the company.
  • Accounting concepts: company assets and results, costs and their clarification and other concepts.
  • The accounting method, accounting cycles and the terminology used in financial accounting.
  • Accounting functions for active, passive, deposit and expense accounts as well as registering and evaluation.
  • Determining and distributing the results of the exercise.
  • Presenting accounting reports using annual accounts reports.
  • Analytical accounting methodology.
  • Cost models and the practical implications and limitations of each one.
  • Activity based costing and decision making costs.
  • Management control systems.
  • Tools and concepts used in investing and financing decision making.
  • How to analyse financial products on the market.
  • Finance operations, interest rate equivalencies and financing schedules.
  • The functions and classifications of financial revenues.
  • Different types of loans.
  • Concepts behind short term financial management.
  • Basic understanding of investment research.
  • Methods for evaluating investments, including their advantages and limitations.
  • The use of accounting statements for obtaining information about a company.
  • Different types of accounting statement analysis.
  • Long and short term finance cycles.
  • Finance planning methodologies.
  • The most important variables used to establish a company¿s finance policy.
  • Determining factors in the finance structure of a company.
  • Financing sources for a company.
  • Methodologies for evaluating companies.
  • Finance markets the their elements.
Economics and Law
7 ECTS. 69 teaching hours.
  • Basic concepts of economic science.
  • Characteristics of capitalism and how it works.
  • Methodology for calculating GDP based on supply, demand and revenues.
  • Resources for the global economy, its distribution and the results of economic development.
  • Prime indicators for tracking the economic climate.
  • The consequences of the European integration process.
  • Basic concepts of Private Property Law.
  • Legal regulations that regulate financial activity.
  • The legal framework used to develop business activity.
  • Basic elements of Commercial Law: companies, business people and business activity.
  • Origins of Commercial Law.
  • Protection procedures for: consumers, competition and intellectual property.
  • Fundamental concepts behind commercial contracts, the main characteristics of commercial contracts and the obligations and rights of the different parties involved.
  • The legal organisation of businesses and different types of commercial societies.
  • Foundational requirements and regulations of all of the different types of commercial businesses.
  • Legal provisions for financial crisis situations: bankruptcy and the institutions involved.
  • Financial and legal elements of securities in their different modalities: bills of exchange, checks, promissory notes and others.
  • The tax system structure: resources at the state, autonomous community, local and European levels.
  • Basic concepts behind the structure of any tax: taxable events, taxpayers, taxable income, net tax base, tax rate.
  • Legal terminology and origins of Tax Law.
  • Progressive, regressive and proportional taxes.
  • Different measurements of the payment capacity: income, wealth and consumption.
  • Tax figures that are levied based on previous measures and the structure of these taxes. Evaluation of the advantages and disadvantages of each of these.
  • Evaluation criteria for any tax.
  • Peculiarities of the value added tax.
  • Elements that determine the existence of a work relationship and the special elements involved.
  • Terminology, legal institutions and origins of Labour Law.
  • Working conditions that determine legal regulations.
  • The dynamics of work relationships and the function of government in this area.
  • The rights and obligations of business people and employees, different types of labour contracts and the possible variables involved over time (modification, suspension, termination).
  • Collective relations, the agents involved (unions and employers) and the instruments involved (collective bargaining, collective labour conflicts, strikes, lockouts).
Human Resources
6 ECTS. 60 teaching hours.
  • The function of personnel management and the role that HR plays in the management of a company.
  • The contributions of personnel management and the competitive advantages it provides for the organisation.
  • A general view of human behaviour and how it affects business.
  • The responsibilities of human resources management within a company.
  • The challenges involved in personnel management nowadays.
  • Management roles and the associated competencies and abilities.
  • Management processes and participation in meetings.
  • The delegation process and decision making.
  • The process for establishing effective interpersonal relationships.
Operations Management
5 ECTS. 51 teaching hours.
  • Basic concepts and terminology used in operations management as well as its contributions to the competitiveness of the company.
  • Strategic, tactical and operational decisions in the area of operational management.
  • Causes, functions and problems related to stock.
  • Planning techniques linked to production and calculating needs.
  • Basic concepts behind quality control and the elements involved.
  • Toyota's production systems and the Kaizen methodology.
  • Logistics chain management and its identification as a competitive advantage for organisations.
  • Localisation decisions.
  • Concepts, characteristics and application of plant distribution.
  • Project management
Master's Final Project
12 ECTS.
  • Development of a business plan to be done in groups.
The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the course objectives.
Start admission
Information form
Send
(34) 93 112 08 65

Credits:
60 ECTS
(483 teaching hours)

Start date:
Classes start:20/10/2017 Classes end:17/11/2018Programme ends: 24/11/2018
Timetable:
Friday  16:00 to 21:00Saturday  09:00 to 14:00
Taught at:
Tech Talent Center
C/ de Badajoz, 73-77
Barcelona
map

Registration fee:
6.700 €

Language of instruction:
Spanish

Registration open until the beginning of the course or until end of vacancies.

Download PDF | 464,60 kB
Print course details