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Digital Entrepreneurship

Master's degree. Face-to-face.

Presentation

UPC School

Entrepreneurs aren't born - they're made! The Master's Degree in Digital Entrepreneurship is a programme taught and mentored by renowned entrepreneurs to help other entrepreneurs develop or consolidate their business with the best guarantee of success.

The master's degree is a response to the needs for innovation, adaptation to new business models supported by new technologies, business ethics and sustainability, to create and lead the companies of the twenty-first century.

The course is divided into three phases:

1. Lean Startup Creation: based on methodologies and tools including Customer Development by Steve Blank, Lean Startup by Eric Ries, Business Model Canvas by Alex Osterwalder and Creative Problem Solving by Min Basadur. The goal is to create the minimum viable product (MVP).

2. Incubation and Acceleration: a period working at B-combinator, a coworking centre near UPC School, from which 50 start-ups have successfully emerged. You will have the chance to work next to other entrepreneurs, experts and mentors who will advise you throughout the iteration and pivoting process until you find the perfect fit for your product on the market (product-market fit).

3. Scaling Up: in this phase, you will be able to consolidate your company by laying the foundations for sustainable growth, generating revenue with the first clients, applying negotiation techniques, reinforcing your leadership and management capabilities, learning the legal and administrative aspects, crafting your business plan, and learning the basics for attracting and negotiating with investors. The master's degree concludes with the Demo Day, when you present your company and your product to an audience consisting of national and international investors.

By the end of the programme, you will know how to successfully create and launch businesses, you will be an expert in identifying and solving the challenges that you find on the way, finding market niches and the appropriate marketing strategies for scaling a business, and you will be able to make presentations effectively in public and negotiate with clients, suppliers and investors. Your master's degree prepares you to launch an innovative company, creating jobs and value for society.


This program is also delivered online by Zigurat Innovation & Technology Business School. More information about The Digital Entrepreneurship Global Master click here.

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Aims

• Learn to innovate by creating a minimum viable product (MVP) for a specific market.
• Create the value proposition for your product or company.
• Explore viable and scalable business models.
• Receive an introduction to the agile development of products and services.
• Lean management of the product's life cycle, from its initial ideation and creation phase, through development and testing with target users, until its successful launch in the market.
• Learn about various digital marketing techniques, and find out which ones are best for your market.
• Learn the financial foundations for the success of the project or company.
• Learn how to present and "sell" your idea, product, project or company.
• Training in leadership skills and team management.
• Incubation and Acceleration of a start-up to polish the development of the perfect product for a given market.
• Establish the foundations for the company's sustainable growth.
• Launch the company and generate income with the first clients.
• Business administration and management based on ethical and legal principles.
• Create the Business Plan.
• Presentation and negotiation with investors.

Who is it for

• Entrepreneurs wishing to create or consolidate their start-up.
• Entrepreneurs and executives with the ambition to innovate and manage the growth of their company, harnessing the advantages of new technologies and modern digital marketing and strategy techniques, and receive training to obtain financing from venture capital.
• University graduates with an entrepreneurial spirit or wishing to work in start-up management.


People with no knowledge of IT need to establish a partnership with someone who has technical knowledge, or they will have to subcontract the development of the product to a third party.

PROGRAMME STRUCTURE

The programme is divided into three stages, in a format that enables participants to make the postgraduate course compatible with their personal diary.

1. Lean Startup Creation: this phase begins with Entrepreneurship and Lean Start-ups, and ends with the presentation of the Practical Project: MVP.

2. Incubation and Acceleration: this phase, which is part of the Incubation & Acceleration @ B-combinator unit, consists of a stay at the B-combinator centre, and is therefore not included in the teaching hours of the master's degree, but instead involves the most intensive dedication possible in the B-combinator co-working space.

3. Scale-Up: this phase starts with the Team and Leadership unit, and ends with the presentation of the Practical Project: Presentation to Investors.

 

Content

Subjects

Entrepreneurship and Lean Start-ups
4 ECTS. 24 teaching hours.
  • Introduction to Lean
  • The Entrepreneur's DNA. The Dilbert Factor
  • Innovation workshop
  • The Lean Startup Methodology. Customer Development
  • The Lean Sprint Experiment Methodology and Practice
  • Case study: Dropbox
  • Material and Tools. Business Ideas. Software factory
  • Presentation: How to make a good Elevator Pitch
Business models
4 ECTS. 24 teaching hours.
  • New Business Models. Blue Ocean Strategy
  • Case study
  • Business Model Canvas
  • The Lean Canvas and Optimizing your business model
  • Formulating a killer Unique Value Proposition (UVP). Importance of your Offer
  • Sustainable Growth: the 3 engines of growth. Start-up Metrics
  • Presentation: Business Model Canvas
Product Creation
4 ECTS. 24 teaching hours.
  • Minimum Viable Product (MVP)
  • Case study
  • Creativity: Divergence / Ideation
  • Exploration for Design and Creation. Co-Creation & Co-Design
  • An End-To-End Lean Product
  • Crafting the MVP
  • Presentation: MVP Workshop
Digital Marketing
4 ECTS. 24 teaching hours.
  • Introduction to Digital Marketing. Customer discovery. Metrics & Analytics. Tools
  • Content Production & Copywriting. Website Best Practices & Blogging
  • Social Media Campaigns. E-mail Campaigns
  • Inbound Marketing
  • SEO & SEM
  • Viral Marketing. Growth Hacking
  • Affiliate marketing. Sticky Marketing. Gamification
  • Presentation: Marketing techniques, metrics and analytics for my MVP
Development and Operations
4 ECTS. 24 teaching hours.
  • Development & Operations (devops)
  • Methodologies for agile development
  • Good practices. Metrics
  • Tools and resources for developing applications
  • Customer Lifetime Value
  • Product Roadmap (Product Planning)
  • Management Iterations (90-day plan)
  • Presentation: MVP & Roadmap
Finances for Start-ups
4 ECTS. 24 teaching hours.
  • Introduction to financial management in start-ups.
  • Practical case
  • Bootstrapping vs Fundraising
  • Financial Metrics
  • Financial planning: projection models and their interpretation
  • Financial needs for the construction and launch of the MVP
  • Valuation methods for Start-ups. (DCF, VC-Method). Practical cases
  • Financing options and routes for a start-up
  • Presentation: Financing the MVP
Practical Project: MVP
6 ECTS. 6 teaching hours.

A practical entrepreneurial project*, carried out with advice from mentors on the course. Design of a MVP (Minimum Viable Product) with its value proposition, business model, marketing strategy, defined metrics, and the financial requirements to do so. Final presentation of the project before an audience that will include experts and investors.

The project will require at least 150 hours of dedication by the student.

Each module also includes the presentation and analysis of case studies of companies including Dropbox, Airbnb, Uber and CandyCrush.

The evaluation of this project will be carried out at the end of the incubation and acceleration phase in the B-Combinator.

* The development costs of the product are not included in the price of the course.

Incubation & Acceleration @ B-combinator

Incubation & Acceleration @ B-combinator
9 ECTS. 80 teaching hours.
Once you have learned the groundwork involved in creating a start-up and acquired knowledge of digital techniques and methodologies, it is time to put it into practice in your own business project.

This incubation and acceleration period is essential for the development of your start-up, where you will iteratively go through all the phases that will lead you to polish your product's development and find its perfect fit in the market (product-market fit).

  • Agile prototyping
  • Feedback of user types
  • Agile development
  • Quality assurance (QA)
  • Tests with "early adopter" clients
  • Metrics analysis
  • Iteration and pivoting

You will find the right environment for launching your start-up at B-combinator. It is a coworking centre near the UPC School that works as an innovation and business creation laboratory, where other entrepreneurs, experts and mentors work together, and will help you throughout the incubation and acceleration process.

Team and Leadership
3 ECTS. 24 teaching hours.
  • Leadership and Entrepreneurial Attitude
  • Communication and Negotiation
  • Happiness in the Company
  • Meditation exercises and relaxation therapies
  • Coaching and Mentoring
  • Organisation chart and management flow
  • Personal Branding
  • Workshop: Discussion Forum
Growth and Scalability Strategy
3 ECTS. 24 teaching hours.
  • Customer is the King
  • Market Analysis: trends, customers, competitors
  • Brand positioning. Public relations
  • Customer Relationship Management (CRM)
  • Marketing plan. SOSTAC model
  • Added value Alliances and Partners. Distribution channels
  • Commercial management
  • Presentation: Marketing Plan
Legal and Administration
3 ECTS. 24 teaching hours.
  • Creation and management of the company
  • Intellectual property. Licensing. NDA
  • Partners Agreement
  • Employee compensation plans based on equity
  • Civil liability. Data Protection law.
  • Financial Management. Management. Tools
  • Taxes
  • Workshop: Partnership Agreement / Equity Plan
Business management
3 ECTS. 24 teaching hours.
  • Strategic Planning
  • New Management Models
  • Productivity
  • Budgets and Management Control
  • Project Financing
  • Board of Directors
  • Shareholders. Exit Strategy
  • Presentation: Financial Plan
Business Plan and Negotiations with Investors
3 ECTS. 24 teaching hours.
  • What the Lean investor is looking for
  • Business Plan. Executive Summary
  • Coaching for the review of the business plan
  • Investment Process. Communication with investors
  • Negotiations with investors. Tips and Tricks for negotiating with investors
  • Coaching for the presentation to investors
  • Presentation: Business Plan
Practical Project: Presentation to Investors
6 ECTS. 10 teaching hours.

The culmination of the master's degree is when the entrepreneur presents their project at the Demo Day in front of an audience of Spanish and international institutional investors, venture capital investors and business angels.

By that time, you will have established your business, the product will be perfectly polished and launched on the market with the first clients that generate revenue for the company, with all the strategies clearly defined, a convincing business plan and a financial model that shows its viability.

The UPC School reserves the right to modify the content of the programme, which may vary in order to meet the objectives of the course.

The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the course objectives.

Management & Faculty

Academic management

  • Botella López, Pere
    An Industrial Engineer and doctor in Computer Science, Professor at the Services and Information Systems Engineering Department at the UPC. Professor of Software Engineering and Project Management at the FIB-UPC for more than 35 years. He is a past dean of the FIB and vice-rector of the UPC. He currently works with the UPC School and is a member of the scientific committee at the ACIE.
  • Brieva, Erik
    A Computer Engineer, and the holder of a Master's degree in Computer Graphics. He was director of marketing at Red Hat and is currently CEO of Strands. A multiple entrepreneur and executive in innovative companies, he was the founder of Polymita (acquired by Red Hat), Enzyme (acquired by the Nexe Group), Intelligent Software Components S.A. (acquired by a Private Equity fund), Altea Consulting, iSOFACT and Wannay. Guest lecturer at IESE, ESADE and the UPM.

Teaching staff

  • Argerich Herreras, Jaume
    Graduate in Economics. The holder of an MBA from IESE. PhD in business. Dissertation title: "Screening Criteria for Business Angels Investments". Corporate Development Director, reporting to the Financial Director General and Director at Ficosa International. He has worked in companies including Caixabank and IBM.
  • Arroyo Diaz, Josep
    Emprendedor en serie en el mundo de las tecnologías de la información. Estudios de economía y administración de empreses. Fundador y CEO de On Line 1, S.A., ERP industrial en 1986 y adquirida por Infor 1999. Reflotador de empresas tecnológicas del 2000 al 2003 en Europa y EEUU. Fundador y CEO de Quiterian, Big Data Analytics en 2003 y adquirida en 2012 por OpenText. Vicepresidente de Analytics a Opentext (California) de 2012 a 2015. Fundador Baluwo 2016, eCommerce para emigrantes africanos.
  • Ballarín Latre, Àlex
    Computer Engineer (UPC). He is founding member of Cynertia Consulting and ITNOVE.com, from where he helps to incorporate agility in organizations. He is the director of Agile IT Management program and professor of the Master in IT Project & Service Management and the postgraduate course on Lean Startup Creation.
  • Brieva, Erik
    A Computer Engineer, and the holder of a Master's degree in Computer Graphics. He was director of marketing at Red Hat and is currently CEO of Strands. A multiple entrepreneur and executive in innovative companies, he was the founder of Polymita (acquired by Red Hat), Enzyme (acquired by the Nexe Group), Intelligent Software Components S.A. (acquired by a Private Equity fund), Altea Consulting, iSOFACT and Wannay. Guest lecturer at IESE, ESADE and the UPM.
  • Cabezas-Castellanos, Alberto
    Telecommunications Engineer. The holder of a Master's degree in International Management from EADA and a graduate of the EO Network Entrepreneurial Masters Program (EMP) at the Massachusetts Institute of Technology (MIT), USA. Co-founder and CEO of Gauss and Neumann, a pioneering laboratory in the field of Search Engine Marketing (SEM) in Europe. He previously worked at DMR Consulting (now Everis) and managed the Levior motorcycle clothing brand. At the same time, he was also the administrator of the EO Network International Entrepreneurs Organisation in Spain for six years.
  • Carenzo, Mathieu
    A graduate from the ESSCA (Ecole Supérieure des Sciences Commerciales d'Angers) and the holder of an MBA from the IESE Business School. He led the "Entrepreneurship Center" at the IESE, where he coordinated teaching, research and dissemination activities related to business creation and innovation for more than 6 years. He is currently a lecturer on Initiative, Entrepreneurship and Innovation at the IESE. He advises entrepreneurs and teaches business creation, focusing on financing new innovative initiatives in senior management, executive education and MBA programmes on 4 continents and in 3 languages. He also acts as a private investor in several companies, and heads the Global Entrepreneurship Week in Spain.
  • Counihan, Michael Clark
    Holds an MBA from the IESE Business School, and has completed the CFA programme. He was CEO of Smartkidds, an e-commerce technology start-up. In addition to launching a technology start-up, he has experience in investment banking, research and selection of investments, mergers and takeovers, and business fundraising. The organiser of the Barcelona Lean Startup Circle, one of Spain's largest groups of entrepreneurs and technology. Michael's former start-up was accelerated at SeedRocket Accelerator, one of Spain's leading and most successful accelerators.
  • Lahera Taboada, Germán
    Lawyer, Partner and Administrator of PACTVM SL. A specialist in advice on start-ups, mergers and takeovers, new technologies, intellectual property and international private relationships. He was previously Counselor & Attorney at Polymita, until the company's sale to Red Hat in 2012.
  • Segarra Torres, Marc
    The holder of a degree in Visual Communication. Master's Degree in multimedia interface design. Master's Degree in Neuro-Linguistic Programming (NLP). The founder of Micelulacreativa, trainer, creative coach with extensive experience in creativity management and groups dynamics to generate ideas and manage change. A great deal of experience in strategic projects for innovation, with a particular focus on the user and Human Centered Innovation.
  • Tarradellas Olmo, Ivan
    The holder of an Executive Master's degree in Digital Business from ESADE and a Technical Engineering degree in Computer Systems. More than 14 years of experience developing and managing new digital products from the conception/analysis phase to their launch onto the market, using agile methodologies. He is currently Product Manager at Strands, where he manages the line of new products, and is as a Guest Lecturer on the Master's degree in Big Data at the Instituto de Empresa (IE) in Madrid.
  • Valdés, Pau
    Graduate in Molecular Biology and Genetics. Graduate in BAM. Holder of an MEB Master's degree (Master in European Business) from the French business university Edhec. He completed the Executive Development Programme at IESE, and is currently studying the EMP (Entrepreneur Master Program) organised by the EO international organisation of entrepreneurs, which is taught at Endicott House at the MIT (Boston, Massachusetts). He has been an entrepreneur for 15 years. After having carried out several projects in the field of technology and marketing, he is currently the CEO and co-founder of InboundCycle, the first Spanish-language Inbound Marketing agency.
  • Yasinestkaya, Victoria
    An expert in strategy and marketing, an economist and the holder of a master's degree in Corporate Finance. She is currently Marketing Manager at Strands, leading the areas of multi-channel strategy, digital marketing, product development, user experience and UX design. A regular speaker at international conferences, guest speaker at EADA and a regular contributor of articles related to innovation and user experience.

General information

Credits
60 ECTS (360 teaching hours)
Start date
Start date:01/10/2018End date:19/09/2019
Timetable
Monday  18:30 to 21:30Wednesday  18:30 to 21:30Thursday  18:30 to 21:30
This teaching timetable is for all subjects, except for your stay at the B-Combinator co-working (mid-February to late April), which will involve the most intensive level of dedication possible in this working environment.
Taught at
Tech Talent Center
C/ de Badajoz, 73-77
Barcelona
map
Contact
Telephone: (34) 93 114 68 05
Degree
Special master's degree issued by the Universitat Politècnica de Catalunya. Issued pursuant to art. 34.1 of Organic Law 4/2007 of 12 April, amending Organic Law 6/2001 of 21 December, concerning Universities. To obtain it, is necessary to have an official university qualification or a university qualification equivalent to an EHEA degree, diploma or degree. Otherwise, the student will receive a certificate of completion of the programme issued by the Fundació Politècnica de Catalunya.

In the case of having a foreign degree check here.
Virtual Campus
The students on this Master's degree will have access to the My_Tech_Space virtual campus, an effective work and communication platform for students, lecturers and course directors and coordinators. My_Tech_Space allows students to find background material for their classes, to work in teams, ask their lecturers questions, consult their marks, etc.
Employment service
Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers appear annually of the UPC School of Professional & Executive Development Employment service .The offers range from formal contracts to work placement agreements.
Registration fee
10.000 €
See the section Discounts, loans and financial aid for possibilities of advantageous financing conditions.

Applicants are given the option of making a voluntary €5 contribution when formalising their enrolment. As part of the UPC's 0.7% Campaign, this donation will go towards meeting charitable needs in developing countries.

0.7%

Language of instruction
English
Payment of enrolment fee
The enrolment fee can be paid:
- In a single payment to be paid within the deadline specified in the letter of admission to the programme
- In two instalments:
  • 60% of the amount payable, to be paid within the deadline specified in the letter of admission to the programme
  • Remaining 40% to be paid up to 90 days at the latest after the starting date of the programme

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