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Management and Consultancy on new Technologies and Systems

Postgraduate course. Face-to-face.


UPC School

Technology is changing and the changes are having an impact on our current business models. There are more and more smart systems in a company's value chain and they have become a strategic resource for achieving business targets.

The role associated with management and the fields of technology and systems is also being affected by these changes and, often unwillingly, our ability to respond to new business challenges is lost.

Professionals in these areas need to have management skills and new abilities regarding the concept of business, in the analysis and improvement of processes and in innovation.

The main goal of this post-graduate course is to enable students to offer tangible value to a business through their strategies, technology proposals and process improvements. To achieve that goal, a number of partial targets based on knowledge, comprehension, application, analysis, synthesis and assessment of the various components need to be met, thus enabling them to offer a response to any problems that may arise in their organisation.


  • Ascertain the current situation of business-related applications.
  • Ascertain the current status of new technologies and their future outlook.
  • Ascertain the possibility of applying ICT at the company.
  • Design plans (technology systems).
  • Assess the most appropriate organisational models for each organisation.
  • Assess existing information and technology management techniques: projects, outsourcing, planning, etc.
  • Give students the tools and methodologies they need to contribute value to their organisations and help improve productivity and competitiveness.
  • Provide an up-to-date outlook on the strategy through the analysis of real cases.

Who is it for

  • Graduates who perform technical roles in their company.
  • IT directors and professionals in a variety of areas (industrial sectors, services, etc.) who wish to update their skills and discover new management techniques and new technologies.
  • Professionals wishing to develop their professional career in the field of technology from a management perspective.
  • Professionals with executive management duties or executive potential.
  • Graduates from technical courses wishing to ascertain the current state of play and outlook in the field of technology and their application in specific sectors.
  • Consultants wishing to expand their knowledge in the field of consultancy or who wish to incorporate skills that will enable them to become the director of an IT or new technologies department.




  • Agile and participatory sessions with recognized professionals in the sector.
  • Resolution of practical cases Harvard School (USA).
  • Performing self-assessments in different modules.
  • Postgraduate final project, based on the digital transformation, group and tutored along the course.


Environment and Company
2 ECTS. 24 teaching hours.

1. Impact of disruptive technologies in business

  • changing and complex environment.
  • Impact analysis and future scenarios
  • competitive positioning
  • Innovation in new business models: blue ocean strategy

2. Economic Management Business

  • Basic concepts
  • Operating Account, Balance and Budget
  • Balanced Scorecard (BSC)

3. Case method Harvard (USA)

  • Solving real problems with the system case

4. Innovation Management

  • Innovation as a business process
  • Competitiveness and Innovation
  • Definitions of R & D and TI / Frascati and Oslo Manuals
  • Self-diagnostic methodologies
  • Chiesa model-Voss, London Business School
  • IDEO case study: business innovation system
  • MGPP: Multi Generation Product Planning
  • Open innovation
  • concurrent engineering
Competitive value through the Digital Transformation
2 ECTS. 21 teaching hours.
1. New economic models
  • The business model (Canvas) and the value chain (Porter)
  • The strategic plan of the company: Mission, Vision, Values, Objectives.
  • Digital transformation of ICT: Improving competitiveness

2. The CIO and Consultant: promoting digitization

  • Technology is the way we do things
  • Establish the business model as a basic strategy
  • The organizations products and services, but the important thing is to sell
  • Learning to unlearn
  • Self management
  • Management is doing the right things; leadership is doing the right things
  • The difference between effectiveness and efficiency

3. Outsourcing Services

  • Service Definition
  • Selection of suppliers
  • Definition and execution of the contract
  • Economic analysis
Global IT Management
3 ECTS. 36 teaching hours.
1. The direction in technological fields
  • Aims
  • Evolution
  • The art of direct, personal characteristics

 2. Digital Processing Systems
  • Aims
  • Definition and plan approval system
  • Objectives and performance indicators

3. Negotiation and conflict management
  • Interests
  • And alternative options not negotiated
  • Intelligent commitment

 4. Effective and persuasive presentations
  • The message
  • He is running the presentation
  • Preparation of exposure

5. Management of human resources
  • Communication
  • Motivation
  • Internal and external staff
  • Compliance assessment and career

6. Agile Project Management
  • Profile and functions of the project manager
  • Tools Agile (scrum, lean, ...)
New Trends IT
5 ECTS. 51 teaching hours.
1. The company in the era of the 4th Revolution
  • Business models through Internet
  • Google and Apple: new paradigms
  • Two-sided markets
  • Keys to success in the digital world
  • Smart Cities
  • Mobility

2. Applications related to business (CRM, ERP, SCM, bigdata, Predictive Analysis)

  • Basic concepts and state of the art
  • Business Impact
  • Real experiences

3. Change Management

  • Change vs. Transformation
  • Critical factors of success. Resistance to change and associated risks
  • Levers of action: communication, training, motivation

4. Success stories

  • Integrated vision of two companies from the technological perspective aligned with the strategy of the organization.
Digital Transformation Project
3 ECTS. 18 teaching hours.

1. Stage 0: Presentation and selection of projects
2. Stage I: New business model. Impact on the strategy of the company
3. Stage II: Development of digital transformation plan, ROI, risk management and change
4. Stage III: Group presentation of the project.

The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the course objectives.

Management & Faculty

Academic management

  • Ubach Nualart, Carles
    Industrial Engineer. IESE Graduate. Business and Technology Consultant.

Teaching staff

  • Barba Ibáñez, Enrique
    Doctor Ingeniero de Telecomunicaciones. Máster en Gestión y Organización de Empresas. Máster Black Belt en Six Sigma. Estudios de posgrado en ESADE, IESE, IMD, Technology Institute of Pasadena y Center for Industrial Cooperation en Tokio. Asesor de CIRSA donde fue Director General de la División B2B de 2006 a 2015. Anteriormente Vicepresidente Senior de Ingeniería y Calidad en TERRA, General Manager en SONY, Jefe de Ingeniería en ROCA YORK, entre otros. Autor de varios libros sobre innovación y Six Sigma, entre ellos: Innovación: 100 consejos para inspirarla y gestionarla.
  • Blasi i Darner, Alexandre
    Doctor Ingeniero Industrial por la UPC. Presidente de MÚTUA INTERCORMARCAL, socio de CAUDEX PE, senior advisor en ROCA-JUNYENT Consultores, miembro del Consejo Social de la Universidad de Barcelona y del Comité de Dirección del Barcelona Institut d¿Emprenedoria y otras actividades asociadas a la ingeniería y la docencia. Ha sido Vicepresidente y Consejero Delegado de SAMSUNG en España, Director de División y de Investigación en MAI (sector automoción), Gerente en BRESCÓ Y BLASI (sector distribución), Director Técnico en TELESINCRO (sector TIC).
  • Bosch i Garcia, Jordi
    BEng in Telecommunications, UPC.
  • Busquet Cos, Anna
    Licenciada en Matemáticas por la UB. Master in Business Innnovation por la UPC. Experta en las metodologías asociadas al Big Data y Machine Learning. En la actualidad es Data Scientist a King.
  • Calvo Nuño, Julio
    Industrial Engineering degree from the UPC and MBA from ISADE. He started his professional career at Andersen Consulting, which is currently known as Accenture and later became part of the Organisational Unit of the Barcelona Olympic Committee 92 (COOB for its acronym in Spanish). He has worked as Director of Organisation and Information Systems for various companies in the private sector. Since 2006 he has been the Director of consultancy in a company that specialises in project management and also worked in the Emergency Services, Security and Health sectors. Director of the 112 project in Catalonia he later became the head manager of the state-owned company that currently manages the same project. Professor of Project Management.
  • Cornet Prat, Joan
    Technical Engineer in Metallurgy from the UPC and Degree holder in Psychology from the UB. He has worked as a clinical psychologist and previously headed organisations on both local and European levels. Specialist in organisational psychology, he helped start BIOCAT in 2005 and is currently the CEO of the Fundación TicSalut (TicSalut Foundation). He is a professor at IL3/UB and the UOC.
  • Cortés Serra, Laia
    Degree holder in Pedagogy from the URL (Blanquerna) Specialising in In-company training. Skills trainer in the areas of: communication, leading groups, leadership, meeting management and development of relationship skills.
  • Damià López, Jordi
    Advanced Engineering Degree in Telecommunications. Master's degree in Business Management from South Methodist Dallas University. He has worked at the highest management levels in areas such as ICT for Pepsico, Fira de Barcelona, Winterthur, Axa and Renta Corporation. He was the General Director of the Universidad de Barcelona.
  • Hernández Barjola, Salvi
    Computer Engineer by the UPC, in the direction of the Posgraduado Technologies, an MBA from UPC-EAE. Creation Companies by ESADE and General Management Program (PDG) by IESE. Managing Director of Sigma Consulting - Arek. Consulting and advisory expert and business consultancy in Financial's managing people, Information Systems, Management of Projects and processes. Coach, lecturer and lecturer at various universities, business schools and companies.
  • Lázaro Esteban, Jesús
    Coordinator of the Business Management module which forms part of the Master's Course in Business Innovation taught by the UPC School. Electrical engineer. General Management Programme by the IESE. Associate consultant at STRAX. Lecturer in Strategic Management and Entrepreneurship on the MBA course of the Universidad Politécnica de Cataluña ('Polytechnic University of Catalonia'). Lecturer in Strategic Management and Business Planning at the UOC.
  • Mir Casals, Josep
    Electronics Engineer (UPC) degree in Market Technniques and Research (UOC), Master in Operations Management (ESADE). Project Management Professional by PMI. Public Sector Customers Manager at T-Systems. He has over 25 years experience in IT companies: Telefónica, Indra, Coritel /Accenture, EDS and T-Systems
  • Molas i Beykirch, Isabel
    Master's degree in Management of Organisational Communication from the UB. Master's degree in European Business Studies from the University of Sheffield (UK). Diploma in Business Management and Marketing from ESMA. Founding member of the company MiB. Specialised consultant in organisational development and services and communication management. Specialised trainer in development of managerial and communication skills.
  • Navarro Pérez, Jordi
    Degree holder in IT Engineering. Master's degree in IT Management. PDD from IESE. He has given seminars in: "Innovating from the CIO rol" at Babson College (Boston), "IT as a strategic and competitive weapon" at IESE, "Succeeding in Global Environments" at London Business School, "Leading IT organisations through the global crisis" at INSEAD, and "IT Fuel for growth" at the Copenhagen Business School. Member of the Electronic Commerce Committee of AECOC since 2001.
  • Palomo Garcia, Fernando
    Desde 2002 Ingeniero de Sistemas en la Universidad de Granada, Posgraduado en Metodologías Ágiles en La Salle y Coach Organizacional y de Relaciones (ORSC) por Augere. Experto en escalabilidad y rendimiento en aplicaciones web y en comercio electrónico. ex-CTO en startups como,, y actualmente Agile Coach en , consultora multinacional especializada en Agilismo. Como Agile Coach ha colaborado con clientes como, Kodify, Roiback (Hotelbeds ) o Roche.
  • Perernau i Carin, Montserrat
    Licenciada en Informática por la UPC. Ha realizado el Programa de Desarrollo Directivo en la escuela de negocios IESE. Cuenta con más de 20 años de experiencia como responsable de Sistemas y Comunicaciones (CTO) a la empresa de moda Mango.
  • Ramos i Amat, Francesc
    BA in Social Sciences (UB). Masters in Marketing (EAE-UPC). MBA (EAE-UPC). Associate Director, Talman Group.
  • Ubach Nualart, Carles
    Industrial Engineer. IESE Graduate. Business and Technology Consultant.
  • Vilà Solanes, Josep M.
    Doctor Ingeniero Industrial por la UPC e Ingeniero Informático por la UPM. Presidente de UPC Alumni, presidente de Consorcio Digital, presidente de la comisión delegada P3.0 del COEIC / AEIC y miembro del consejo de administración de varias empresas de Tecnología. Ha sido director general de INDRA y del Comité Organizador de los JJOO de Barcelona. Profesor en la UPC, UAB, UB y en varias escuelas de negocio. También ha sido presidente de SEDISI y vicepresidente de AMETIC, patronales del sector TIC. Ha escrito varias publicaciones y participado en conferencias sobre el tema de la tecnología y la empresa.
  • Villalante Llauradó, Manel
    Industrial Engineer. Formerly General Manager of Land Transport at the Ministerio de Fomento and the Generalitat de Catalunya, as well as memeber of the Board of Directors at companies such as RENFE, TMB, Gisa, IFERCAT or Ferrocarrils de la Generalitat.

General information

15 ECTS (150 teaching hours)
Start date
Classes start:13/11/2017Classes end:20/06/2018Programme ends: 27/06/2018
Monday  18:30 to 21:30Wednesday  18:30 to 21:30
Taught at
Tech Talent Center
C/ de Badajoz, 73-77
Telephone: (34) 93 112 08 83
Postgraduate diplomas issued by the Universitat Politècnica de Catalunya. Issued pursuant to art. 34.1 of Organic Law 4/2007 of 12 April, amending Organic Law 6/2001 of 21 December, concerning Universities. To obtain this degree it is necessary to have an official or recognized university degree equivalent to a bachelor's degree or diploma. Otherwise, the Fundació Politècnica de Catalunya will only award them a a certificate of completion.

In the case of having a foreign degree check here.
Virtual Campus
The students on this Postgraduate course will have access to the My_Tech_Space virtual campus, an effective work and communication platform for students, lecturers and course directors and coordinators. My_Tech_Space allows students to find background material for their classes, to work in teams, ask their lecturers questions, consult their marks, etc.
Employment service
Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers appear annually of the UPC School of Professional & Executive Development Employment service .The offers range from formal contracts to work placement agreements.
Registration fee
3.500 €
The registration fee must be paid before the beginning of this Postgraduate course.
See the section Discounts, loans and financial aid for possibilities of advantageous financing conditions.

Applicants are given the option of making a voluntary €5 contribution when formalising their enrolment. As part of the UPC's 0.7% Campaign, this donation will go towards meeting charitable needs in developing countries.


Language of instruction
Payment of enrolment fee
The enrolment fee can be paid:
- In a single payment to be paid within the deadline specified in the letter of admission to the programme
- In two instalments:
  • 60% of the amount payable, to be paid within the deadline specified in the letter of admission to the programme
  • Remaining 40% to be paid up 10 days before the starting date of the programme

Related entities

Strategic partners

  • Information Technology Service Management Forum