UP

Digital Entrepreneurship

Master's degree. Face-to-face.

Presentation

UPC School

Entrepreneurs aren't born - they're made! The Master's Degree in Digital Entrepreneurship is a programme taught and mentored by renowned entrepreneurs to help other entrepreneurs develop or consolidate their business with the best guarantee of success.

The master's degree is a response to the needs for innovation, adaptation to new business models supported by new technologies, business ethics and sustainability, to create and lead the companies of the twenty-first century.

The course is divided into three phases:

1. Lean Startup Creation: based on methodologies and tools including Customer Development by Steve Blank, Lean Startup by Eric Ries, Business Model Canvas by Alex Osterwalder and Creative Problem Solving by Min Basadur. The goal is to create the minimum viable product (MVP).

2. Incubation and Acceleration: a period working at B-combinator, a coworking centre near UPC School, from which 50 start-ups have successfully emerged. You will have the chance to work next to other entrepreneurs, experts and mentors who will advise you throughout the iteration and pivoting process until you find the perfect fit for your product on the market (product-market fit).

3. Scaling Up: in this phase, you will be able to consolidate your company by laying the foundations for sustainable growth, generating revenue with the first clients, applying negotiation techniques, reinforcing your leadership and management capabilities, learning the legal and administrative aspects, crafting your business plan, and learning the basics for attracting and negotiating with investors. The master's degree concludes with the Demo Day, when you present your company and your product to an audience consisting of national and international investors.

By the end of the programme, you will know how to successfully create and launch businesses, you will be an expert in identifying and solving the challenges that you find on the way, finding market niches and the appropriate marketing strategies for scaling a business, and you will be able to make presentations effectively in public and negotiate with clients, suppliers and investors. Your master's degree prepares you to launch an innovative company, creating jobs and value for society.

Request a personalized interview with the academic direction of the program!

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Aims

• Learn to innovate by creating a minimum viable product (MVP) for a specific market.
• Create the value proposition for your product or company.
• Explore viable and scalable business models.
• Receive an introduction to the agile development of products and services.
• Lean management of the product's life cycle, from its initial ideation and creation phase, through development and testing with target users, until its successful launch in the market.
• Learn about various digital marketing techniques, and find out which ones are best for your market.
• Learn the financial foundations for the success of the project or company.
• Learn how to present and "sell" your idea, product, project or company.
• Training in leadership skills and team management.
• Incubation and Acceleration of a start-up to polish the development of the perfect product for a given market.
• Establish the foundations for the company's sustainable growth.
• Launch the company and generate income with the first clients.
• Business administration and management based on ethical and legal principles.
• Create the Business Plan.
• Presentation and negotiation with investors.

Who is it for

• Entrepreneurs wishing to create or consolidate their start-up.
• Entrepreneurs and executives with the ambition to innovate and manage the growth of their company, harnessing the advantages of new technologies and modern digital marketing and strategy techniques, and receive training to obtain financing from venture capital.
• University graduates with an entrepreneurial spirit or wishing to work in start-up management.


People with no knowledge of IT need to establish a partnership with someone who has technical knowledge, or they will have to subcontract the development of the product to a third party.

PROGRAMME STRUCTURE

The programme is divided into three stages, in a format that enables participants to make the postgraduate course compatible with their personal diary.

1. Lean Startup Creation: this phase begins with Entrepreneurship and Lean Start-ups, and ends with the presentation of the Practical Project: MVP.

2. Incubation and Acceleration: this phase, which is part of the Incubation & Acceleration @ B-combinator unit, consists of a stay at the B-combinator centre, and is therefore not included in the teaching hours of the master's degree, but instead involves the most intensive dedication possible in the B-combinator co-working space.

3. Scale-Up: this phase starts with the Team and Leadership unit, and ends with the presentation of the Practical Project: Presentation to Investors.

 

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(34) 93 114 68 05

Credits:
60 ECTS
(360 teaching hours)

Start date:
Start date:01/10/2018 End date:02/10/2019
Timetable:
Monday  18:30 to 21:30Wednesday  18:30 to 21:30Thursday  18:30 to 21:30
Taught at:
Tech Talent Center
C/ de Badajoz, 73-77
Barcelona
map

Registration fee:
10.000 €

Language of instruction:
English

Registration open until the beginning of the course or until end of vacancies.

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