Master's degree in

Executive Master in Bussiness Administration (MBA)

Develop the knowledge and skills to lead future challenges. At the UPC, we are backed by more than 30 years training executives.

Duration
13 months
Delivery
Face-to-face
Fee
€6,700

Programme
Training Content
Learning methodology
Teaching team
Career opportunities
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This course is full up. If you want more information for future editions, please contact us.

Programme

Information 2019-20 edition

The 2019-20 edition of the master's degree has already begun. Shortly we will publish updated information about the new edition of this programme.

Edition

33th Edition

Credits

60 ECTS (440 teaching hours)

Delivery

Face-to-face

Language of instruction

Spanish

Fee

€6,700
Notes payment of enrolment fee and 0,7% campaign

Registration open until the beginning of the course or until end of vacancies.

Discounts, loans and financial aid

Next course

October 2020

Timetable

Friday: 4:00 pm to 9:00 pm
Saturday: 9:00 am to 2:00 pm

Taught at

Tech Talent Center
C/ de Badajoz, 73-77
Barcelona

Why this programme?

The Executive MBA in Business Administration and Management opens up new opportunities in the careers of professionals, with a substantial improvement in their value, skills and job prospects. The programme is taught on a part-time basis, which means that the participants can continue with their usual professional routine. This helps them to contribute the knowledge they acquire on a day-to-day basis to their classmates, exploring real situations which they experience in their company every day and sharing them in class.

The participants on this MBA course acquire a strategic and global perspective of the different areas of the company, while developing skills and competences that today's companies require. They also receive training to assume posts involving greater responsibility within organisations, as well as undertaking their own business project.

The profile of the participants is an average age of 32 years and with approximately 6 years of professional experience. Relationships in a group, teamwork and constant decision-making with peers with very different academic, professional and cultural profiles means that each participant's professional development is very enriching, thereby contributing to their success in their professional careers.

The team of lecturers, who have a predominantly professional profile, consists mainly of entrepreneurs, executives and liberal professionals. The programme has been constantly updated since its inception, following the constant developments in the changes taking place in organisations. The contents of the course are reviewed annually based on suggestions made by the students and professionals in the business sector. The teaching methodology is mainly based on lectures, practical cases, group work, group dynamics and the master's degree final project, in which each group will formulate a business plan.

Aims

Enhance the students' professional talent by competency-based learning, making them into leaders with decision-making skills.
Through collaborative learning, obtain a global perspective of the company and how decisions affect the different functional areas.
Attain a global view of business models, through the exchange of knowledge and experience between students with a variety of cultural backgrounds.
Learn to deal with the complex situations that arise in all organisations: manage processes of change and broad-based teams in order to achieve an objective.
Identify new business opportunities, develop innovative capacity, and the launch of a new business project or idea.

Who is it for?

University graduates with professional experience who wish to expand their knowledge in the business field.
Professionals with managerial potential.
Department managers.
Professionals in any sector interested in broadening their knowledge in the field of business management, who are primarily motivated by developing their skills and abilities, and who aim to give their career a boost and reach positions of greater responsibility.

Training Content

List of subjects

7 ECTS 40h

Business Strategy

Company strategy and policy.

The role of management (knowledge, aptitudes and attitudes). Concept and management tasks (identifying opportunities, threats, changes, trends and problems, making decisions in ambiguous situations, managing human teams, managing processes, planning, organising, coordinating, integrating, analysing problems and oversight).
The concept of strategy. Tasks of strategic management. The strategy formulation process. The strategic plan. Business models.
Sectorial analysis. Model of Porter's five competitive forces. Identification of key factors for success. Segmentation analysis.
Internal analisis: analysis of resources and capacities. Knowledge management and the perspective of the knowledge-based company.
Business strategy. Sources of competitive advantage. Leadership strategies in costs and differentiation. Evolution of the sector. Sectors based on technology and innovation management. Mature and declining sectors.
Corporate strategy. Vertical integration. Global strategies and the multinational company. Competitive advantage in an international context. Multinational strategies: globalisation versus national differentiation. Diversification strategy. Competitive advantage of diversification.

Business game.

Management simulator in which several companies run by groups of participants compete with each other.

8 ECTS 70h

Marketing and Commercial Management

Marketing.

Creativity and innovation in the company. Types of people in the creative process. Traces for creativity. Creative techniques.
Introduction, origin and evolution of marketing. Strategic marketing: definition of the market, consumers, opportunities and threats.
Marketing plan: objectives, strategic analysis (environment, demand, competition, sector), diagnosis of the situation (SWOT, CAME, five Porter forces, BCG growth matrix), strategies (segmentation and positioning, growth, differentiation, etc.)
The consumer. Needs and behaviour. The purchase process.
The market (types, limits, and evolution). Market segmentation and positioning. Segmentation strategies. Positioning strategies.
Demand. Forecasting methods. The product¿s lifecycle.
Commercial research. Market research applications. The market research process.
Operational marketing: marketing mix: product, price, distribution and promotion/communication.
Digital marketing. Social media. Content marketing. Mobile marketing.
Current marketing trends. Success stories in modern marketing.

Commercial Management

Basic aspects of business negotiations. Types of negotiations. Negotiation styles. Techniques for knowledge of the other party. The negotiation process.
The sales process: argument, objections, sale and follow-up.
How to behave in sales interviews. Ability for observation and analysis in the sales interview.
Commercial action plan. Motivation of sales teams. Sales techniques.

Foreign Trade.

Foreign trade. Commercial barriers. Commercial policy.
International sales. Incoterms. Documents in international trade.
Classification and origin of goods. The tariff rate.
Taxation in international trade operations. International means of payment.

15 ECTS 150h

Accounting and Finance

Accountancy

Foundations of financial accounting and its mechanics. General accounting plan. Accounting principles. Accounting statements. The accounting cycle.
Non-current assets. Amortisation. Financial assets. Liabilities and leasing. Net equity. Recognition of income and provisions.
Accounting statements as a tool for decision-making. Accounting decisions.
Cost models.
Relevant costs for making decisions.
Management oversight using indicators.

Corporate Finance.

Funding needs: planning and forecasts.
Growth and working capital. Equity and Profit.
Financial income. Net Current Value and Internal Return Rate.
Analysis of investment projects. Profitability of investments.
Cash flow statement. Analysis of financial statements.
Cash management. Internal and external financing sources. Optimisation of assets. Banking pool. Cashpooling.
Financial economic planning. Cash budgets. Financing of machinery.
Financing policy: the cost of capital. Indebtedness and financial objectives. Financing structure. Self-financing and distribution of dividends.
Business valuation. Investment decisions in different scenarios. Problems in financing investments. Toxic assets and liabilities. Audit reports and how to interpret them. Acquisition of companies. Systems for Obtaining financing. Due Diligence in the purchase and sale of a company.
Financing Sources. Special financing instruments. International Financing. Bad financing praxis and its consequences. Vulture funds.
Analysis of a company's financial viability. Results vs. cash and banks. Cash flow and free cash flow. Financial profitability vs. economic profitability. Financial leverage. Profits pool.
Accounting consolidation. Increases and declines in shareholding. Indirect and reciprocal shareholdings.

Financial markets.

Intervention markets. Interbank markets. Monetary markets. Fixed income securities markets. Variable income markets. Currency markets.

7 ECTS 65h

Economics and Law

Economics.

Economic environment. General features o f the Globalization concept.
Gross Domestic Product as a measure of the economic well-being of the country.
Index of prices. The labor market. The economic cycle.
The balance of payments. PIIN and gross foreign debt.
Indicators of external competitiveness and nominal and real exchange rates.
Fiscal policies and monetary policies. Role of central banks.
The world economy: trends in a globalized and digitized world.
The international financial crisis of 2007-2008a and its structural consequences.
Monetary anomalies. Monetary multiplier. Quantitative theory of money and inflation.
The response of monetary policy. Fed vs ECB.
The crisis of the euro: optimal monetary zones and institutional deficiencies of the euro zone.
Changes in the leadership of global economic growth.
Perspectives of the world economy. The sustainability of the current model at the economic and social level.

Commercial, Tax and Labour Law.

Basic commercial concepts. The entrepreneur. The company. Register of Companies. Industrial property. Brands and patents.
Commercial contracts (sale, leasing, etc.). Trading companies (limited, partnerships, etc.). The meeting of creditors.
Key aspects of corporate taxation. Corporate Tax. Value Added Tax.
Rights and obligations arising from the employment relationship.
Types of employment contracts and possible situations over time: modification, suspension and termination.
Disciplinary dismissal and objective dismissal. Workforce adjustment plans.
Collective relationships and their instruments (collective bargaining, collective conflicts, strikes and lockouts.)

6 ECTS 60h

Human Resources

Management of people as a competitive advantage of the organisation. Vision of the organisation in human terms.
Change and its management: in the organisation and in the person.
Internal communication in the company.
Leadership: Personal and managerial skills. Leadership models. Situational leadership.
Motivation and commitment.
Evaluation of performance, competences, objectives...
The role of the manager. Diversity management.
Teamwork. Conflict management. Effective meetings. Decision-making.
Negotiation.
Relational Efficiency. Assertiveness.
Emotional intelligence.

5 ECTS 40h

Operations Management

Operations management, its contribution to business competitiveness.
Causes, functions and problems of inventories. Calculation of the unit cost.
Aggregate planning strategies for production and calculations for material requirements planning (MRP).
Lean Manufacturing.
Management of the logistics chain as a competitive advantage of the organisation.
Technological innovation.
Quality management. Total Quality. Six Sigma.
Project management in the company: from the idea to reality.

12 ECTS 15h

Master's Final Project

Development of a business plan to be done in groups.

Degree

Special master's degree issued by the Universitat Politècnica de Catalunya. Issued pursuant to art. 34.1 of Organic Law 4/2007 of 12 April, amending Organic Law 6/2001 of 21 December, concerning Universities. To obtain it, is necessary to have an official university qualification. Otherwise, the student will receive a certificate of completion of the programme issued by the Fundació Politècnica de Catalunya.

Learning methodology

The teaching methodology of the programme facilitates the student's learning and the achievement of the necessary competences.

Learning tools

Participatory lectures

A presentation of the conceptual foundations of the content to be taught, promoting interaction with the students to guide them in their learning of the different contents and the development of the established competences.

Practical classroom sessions

Knowledge is applied to a real or hypothetical environment, where specific aspects are identified and worked on to facilitate understanding, with the support from teaching staff.

Solving exercises

Solutions are worked on by practising routines, applying formulas and algorithms, and procedures are followed for transforming the available information and interpreting the results.

Case studies

Real or hypothetical situations are presented in which the students, in a completely participatory and practical way, examine the situation, consider the various hypotheses and share their own conclusions.

Success stories

Outstanding business knowledge and experiences with high added value acquired during an outstanding professional career are presented and shared.

Problem-based learning (PBL)

An active learning methodology that enables the student to be involved from the beginning, and to acquire knowledge and skills by considering and resolving complex problems and situations.

Business Game

Game thinking and its mechanics are used to solve certain problems or to make decisions, in order to motivate students in the learning process and to provide some results for analysis.

Tutorship

Students are given technical support in the preparation of the final project, according to their specialisation and the subject matter of the project.

Workshops

Students are supported when undertaking group work, including theoretical sessions which provide the tools and knowledge needed to achieve a result. Ideas and results are exchanged between all the participating groups.

Assessment criteria

Attendance

At least 80% attendance of teaching hours is required.

Level of participation

The student's active contribution to the various activities offered by the teaching team is assessed.

Solving exercises, questionnaires or exams

Individual tests aimed at assessing the degree of learning and the acquisition of competences.

Work out projects

Studies on a specific topic, by individuals or groups, in which the quality and depth of the work is assessed, among other factors.

Completion and presentation of the final project

Individual or group projects in which the contents taught in the programme are applied. The project can be based on real cases and include the identification of a problem, the design of the solution, its implementation or a business plan. The project will be presented and defended in public.

Work placements & employment service

Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers of the UPC School of Professional & Executive Development employment service appear annually. The offers range from formal contracts to work placement agreements.

Virtual campus

The students on this master's degree will have access to the My_ Tech_Space virtual campus - an effective platform for work and communication between the course's students, lecturers, directors and coordinators. My_Tech_Space provides the documentation for each training session before it starts, and enables students to work as a team, consult lecturers, check notes, etc.

Teaching team

Academic management

Garriga Garzón, Federico
View profile in futur.upc
PhD in Industrial Engineering from the Universitat Politècnica de Catalunya. Tenured university lecturer in the department of Business Organisation at the Universitat Politècnica de Catalunya.

Teaching staff

Abad Pous, Antoni

Graduate in Business Studies and MBA from ESADE. A businessman in the steel industry, financial consultancy, educational services and tourism. A consultant for various companies. Chairman of BANC Business Angels Network Cataluña.
Beltri Gebrat, Francesc

Graduate in Psychology from the Universitat Autònoma de Barcelona. Diploma in Psychodiagnosis and Psychotherapy from the CIIP Miami. Postgraduate Diploma in Organisational Development, GR Institute. Master's Degree in Business Management and Organisation from the Universitat Politècnica de Catalunya. International Coach Federation certified coach. Consultant and founder, Grupo Mediterráneo Consultores.
Bover de Soto, Armand

Graduate in Economics from the UB. Expert in Commercial Law. Financial Director at Sandrigham (Holding Company for a family group). Before that he held the posts of Controller at GE Power Controls, Administrative Director at Kepro and Administrative Director at Arbora&Ausonia.
Cabeza Lambán, Manuel

PhD in Economics and Business Studies from the UB. Financial analyst. He has held the posts of Managing Director at Adema Traders, General Director Catalonia in general at Valores y Bolsa SVB and Director of the Shareholders¿ Department and Insurance Department of Fomento de Construcciones y Contratas FCC.
Cirera Cabeza, Ascensión

Law degree. A lawyer. Head of the Legal and International Area of System Group. Foreign Trade Advisor of the CECOT employer.
Coduras Martínez, Óscar
View profile in Linkedin
Bachelor in Economic and Business Sciences from the University of Barcelona. Doctor in Economics, Business and Finance from the Camilo José Cela University. Director of the Management Training Institute of Barcelona IFD.
Domenech Ponsi, Josep

Licentiate in Adiministració i Direcció d'Empreses for the Universitat de Barcelona. Professor of the Department of Economics of ESADE. Professor in the Master of the University of Girona. Col·laborador a Obra Social La Caixa con conferenciant in the Cine i Debat program. Amb anterioritat, Commercial Director of ORTOTEC DENTAL, S.L.
Esmendia Baltasar, Albert

Graduate in Law from the UAB. Master¿s Degree in Bankruptcy Law from the UB. Corporate lawyer. Business advisor.
Guallarte Nuez, Carlos

PhD in Economics and Business Studies. Tenured lecturer in the Department of Business Economics of the UAB.
Jover Díaz, Carme

Graduate in Economics. Tax advisor. Associate lecturer in Financial and Taxation Law at the UAB. Business advisor.
Lujan Montero, Josep

Industrial engineer. MBA Business Administration and Management from the Universidad Politècnica de Madrid. Chief Operations Officer at Coesia. Before that he held the posts of Industrial Planning Corporate Director at Ficosa International, Process Engineering Director at Ficosa International, Industrial Director at Flamagás and Head of Production at Hewlett Packard, among others.
Marfil Sánchez, Fernando

Industrial Engineering from UPC. Master's Degree in Business Organization and Management from the UPC School. Currently Executive Director of Operations & Administration at ICORSA, S.A .. He has accumulated a 20-year experience in the Automotive Sector in multinational companies (Valeo, CIE Automorive, MMM and Wafa) and family businesses as Plant Manager, Industrial Director. Various experiences of starting up plants abroad (Morocco and Romania), Interim Manager projects and implementation of management systems (ERP, ISO / TS, Lean Manufacturing, ...). Adviser of Lean Manufacturing for Spanish Plastic Center
Maspons Bosch, Ramon

Industrial Engineer. Director of innovation at the Agency for Health Information, Assessment and Quality. Director of the Biocat Strategic Projects Unit, BioRegion of Catalonia. Scientific Director of the Health Park Foundation. Former Deputy Secretary of Strategy at the Catalan Ministry of Health.
Mir Albertí, Elena

Master's Degree in Communication from the Instituto Superior de Marketing. Managing Partner and strategic planner at Cyrano Marketing Emocional 360º. Strategic creativity and operative marketing. Before that she held the posts of Barcelona and subsequently Madrid Director of MC Marketing y Comunicación, Barcelona Director of the Grupo Moliner Consultores, Specialist in direct and promotional marketing at Mailgrafica Direct and Robero Zubiri Document on Demand and Account Manager at La Agencia de Publicidad, S.A.
Peláez Temprano, Ana María

Graduate in Psychology. Diploma in International Business. Master¿s Degree in International Management and Trade. International Consultant.
Portabales Iglesias, Jose Luis

Graduate in Law. Graduate in Labour Relations. Diploma in Personnel Management from ESADE. KTC&GLOBAL collaborator. Before that he held the posts of Director of Human Resources at the CELSA Group, Director of Personnel, Processes and Organisation at Ferrocarrils de la Generalitat de Catalunya (Catalan Railways), Director of Personnel and Labour Relations at Hispano Mecano Eléctrica HIMEL and Assistant Personnel Director at Lavis. He was Chairman of the Fundación para la Motivación de los Recursos Humanos.
Rajadell Carreras, Manel
View profile in futur.upc
Doctor Industrial Engineer. Master in Business Administration and Management from the Polytechnic University of Madrid (CEPADE). Postgraduate in Digital Learning and Emerging Learning Experiences, IL3 (University of Barcelona). Master in Environmental Management at the Institute of Ecological Research (INEC), with the collaboration of The Open International University (Málaga). University holder of the Departament of Business Organization of the Polytechnic University of Catalonia (UPC).
Ramos Sánchez, Montse
View profile in Linkedin
Graduate in Social Sciences. Diploma in Marketing and Commercial Technical Consultancy. Master's Degrees in General Management from EADA. Specialist consultant in workforce preparation in commercial skills.
Remolina Carral, José Ramón

Industrial Engineer. Degree in Economics. He has held the positions of investment analyst of Corporate Banking. He has previously held the positions of: investment analyst at the BIB, head of companies of the Banco de Comercio, Director of planning, budgets and management control of the BBV, and Territorial Director of the Banco Crédito y Ahorro.
Resa Navarro, Xavier
View profile in Linkedin
Master in eLearning and Education (UOC). Master in Information and Knowledge Society (UOC). Diploma in Business Sciences from the UPC. Postgraduate Diploma in Marketing Management (EADA). Postgraduate in Commercial and Marketing Management (EUNCET). Senior technician in Computer Management. Associate Professor at the Department of Business Organization of the UPC. Head of the Digital Area of the Research Center for Food Safety and Control of the Polytechnic University of Catalonia. Collaboration in technopedagogical designs and creation and maintenance of virtual training environments via webinars, with CRESCA and CDEI (Industrial Equipment Design Center).
Rex i Valldeperez, Josep Maria

Peder and Mercantile Professor at the School of Higher Mercantile Studies. Economist Diploma in Marketing and Sales for the Sorbonne in Paris, Diploma in Advertising Technician (Group A) Spain. Professor of Advertising Structure at the Autonomous University of Barcelona (Bellaterra). Master's in Communication Management from Indiana University (Pennsylvania University (USA), CEO of Fidelicat SL, Adviser to Firms like Codorniu, Nestle, Grupo Volkswagen Seat, Novartis, Frigo, among others. Professor Emeritus of the Tecnológico de Monterrey Mexico) Professor of MK at the UPC Talent Center (current).
Ronco Baquedano, Emilio

Degree in Psychology from the Complutense University of Madrid. Master in Business Administration and Management for ESADE. Diploma in Leadership Development from Harvard University and Strategic Planning from the University of San Diego. Currently, he is Managing Partner at the Talent Development Institute focusing on strategic talent management, leadership development and executive coaching for people and teams in public and private sector organizations such as banking, insurance, telecommunications, consumption. etc. He has worked as a manager in different companies and has published 4 books.
Rúa Costa, Carles
View profile in Linkedin
Industrial Engineer. Head of strategic projects and innovation at the Port of Barcelona. Director of the Executive Master in Supply Chain Management. Operations and Logistics of the UPC School. Professor at the European School of Intermodal Transport. More than 25 years of experience as associate professor of the Department of Business Organization of the Polytechnic University of Catalonia.
Valoira Miqueo, Josep Maria

Degree in Law. Bachelor in Political Science and Administration. Executive Master of Societies and tax expert. Diploma in Arbitral Law. Practicing lawyer.
Zaragoza Gras, Josep

Degree in Economics. Master in Economics and Business Management from IESE. Diploma in Tax Studies for EADA. Interim Management Financial Director. He previously held the positions of Director of Administration and Finances of La Sirena, Director of Financial Analysis of Arbora & Ausonia, Senior Financial Analyst at Procter & Gamble, and Responsible for Control of Planning and Management at Arbora Holding.

Career opportunities

Management positions in any area of the company.
Consultant, adviser, entrepreneur.
Investment banking manager, private and commercial.
Risk analyst in insurance companies.
Financial analyst. Manager of investment portfolios and equity.
Business development manager.
Account manager. Marketing and Communication.
Operations manager.
Project Manager.

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