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Executive Master in Bussiness Administration (MBA)

Master's degree. Face-to-face.

Presentation

32th EDITION
UPC School

The Executive MBA in Business Administration and Management opens up new opportunities in the careers of professionals, with a substantial improvement in their value, skills and job prospects. The programme is taught on a part-time basis, which means that the participants can continue with their usual professional routine. This helps them to contribute the knowledge they acquire on a day-to-day basis to their classmates, exploring real situations which they experience in their company every day and sharing them in class.

The participants on this MBA course acquire a strategic and global perspective of the different areas of the company, while developing skills and competences that today's companies require. They also receive training to assume posts involving greater responsibility within organisations, as well as undertaking their own business project.

The profile of the participants is an average age of 32 years and with approximately 6 years of professional experience. Relationships in a group, teamwork and constant decision-making with peers with very different academic, professional and cultural profiles means that each participant's professional development is very enriching, thereby contributing to their success in their professional careers.

The team of lecturers, who have a predominantly professional profile, consists mainly of entrepreneurs, executives and liberal professionals. The programme has been constantly updated since its inception, following the constant developments in the changes taking place in organisations. The contents of the course are reviewed annually based on suggestions made by the students and professionals in the business sector. The teaching methodology is mainly based on lectures, practical cases, group work, group dynamics and the master's degree final project, in which each group will formulate a business plan.

Aims

  • Enhance the students' professional talent by competency-based learning, making them into leaders with decision-making skills.

  • Through collaborative learning, obtain a global perspective of the company and how decisions affect the different functional areas.

  • Attain a global view of business models, through the exchange of knowledge and experience between students with a variety of cultural backgrounds.

  • Learn to deal with the complex situations that arise in all organisations: manage processes of change and broad-based teams in order to achieve an objective.

  • Identify new business opportunities, develop innovative capacity, and the launch of a new business project or idea.

     

Who is it for

•University graduates with professional experience who wish to expand their knowledge in the business field.

•Professionals with managerial potential.

•Department managers.

•Professionals in any sector interested in broadening their knowledge in the field of business management, who are primarily motivated by developing their skills and abilities, and who aim to give their career a boost and reach positions of greater responsibility.

Content

Subjects

Business Strategy
7 ECTS. 40 teaching hours.
Company strategy and policy

¿ The role of management (knowledge, aptitudes and attitudes). Concept and management tasks (identifying opportunities, threats, changes, trends and problems, making decisions in ambiguous situations, managing human teams, managing processes, planning, organising, coordinating, integrating, analysing problems and oversight).
¿ The concept of strategy. Tasks of strategic management. The strategy formulation process. The strategic plan. Business models.
¿ Sectorial analysis. Model of Porter's five competitive forces. Identification of key factors for success. Segmentation analysis.
¿ Internal analisis: analysis of resources and capacities. Knowledge management and the perspective of the knowledge-based company.
¿ Business strategy. Sources of competitive advantage. Leadership strategies in costs and differentiation. Evolution of the sector. Sectors based on technology and innovation management. Mature and declining sectors.
¿ Corporate strategy. Vertical integration. Global strategies and the multinational company. Competitive advantage in an international context. Multinational strategies: globalisation versus national differentiation. Diversification strategy. Competitive advantage of diversification.

Business game

¿ Management simulator in which several companies run by groups of participants compete with each other.
Marketing and Commercial Management
8 ECTS. 70 teaching hours.
Marketing

¿ Introduction, origin and evolution of marketing. Strategic marketing: definition of the market, consumers, opportunities and threats.
¿ Marketing plan: objectives, strategic analysis (environment, demand, competition, sector), diagnosis of the situation (SWOT, CAME, five Porter forces, BCG growth matrix), strategies (segmentation and positioning, growth, differentiation, etc.)
¿ The consumer. Needs and behaviour. The purchase process.
¿ The market (types, limits, and evolution). Market segmentation and positioning. Segmentation strategies. Positioning strategies.
¿ Demand. Forecasting methods. The product¿s lifecycle.
¿ Commercial research. Market research applications. The market research process.
¿ Operational marketing: marketing mix: product, price, distribution and promotion/communication.
¿ Digital marketing. Social media. Content marketing. Mobile marketing.
¿ Current marketing trends. Success stories in modern marketing.

Commercial Management

¿ Basic aspects of business negotiations. Types of negotiations. Negotiation styles. Techniques for knowledge of the other party. The negotiation process.
¿ Creativity and innovation in the company. Types of people and the creative process. Limits on creativity. Creative techniques.
¿ The sales process: argument, objections, sale and follow-up.
¿ How to behave in sales interviews. Ability for observation and analysis in the sales interview.
¿ Commercial action plan. Motivation of sales teams. Sales techniques.

Foreign Trade

¿ Foreign trade. Commercial barriers. Commercial policy.
¿ International sales. Incoterms. Documents in international trade.
¿ Classification and origin of goods. The tariff rate.
¿ Taxation in international trade operations. International means of payment.
Accounting and Finance
15 ECTS. 150 teaching hours.
Accountancy

¿ Foundations of financial accounting and its mechanics. General accounting plan. Accounting principles. Accounting statements. The accounting cycle.
¿ Non-current assets. Amortisation. Financial assets. Liabilities and leasing. Net equity. Recognition of income and provisions.
¿ Accounting statements as a tool for decision-making. Accounting decisions.
¿ Cost models.
¿ Relevant costs for making decisions.
¿ Management oversight using indicators.

Financial Analysis and Corporate Finance

¿ Funding needs: planning and forecasts.
¿ Growth and working capital. Equity and Profit.
¿ Financial income. Net Current Value and Internal Return Rate.
¿ Analysis of investment projects. Profitability of investments.
¿ Cash flow statement. Analysis of financial statements.
¿ Cash management. Internal and external financing sources. Optimisation of assets. Banking pool. Cashpooling.
¿ Financial economic planning. Cash budgets. Financing of machinery.
¿ Financing policy: the cost of capital. Indebtedness and financial objectives. Financing structure. Self-financing and distribution of dividends.
¿ Business valuation. Investment decisions in different scenarios. Problems in financing investments. Toxic assets and liabilities. Audit reports and how to interpret them. Acquisition of companies. Systems for Obtaining financing. Due Diligence in the purchase and sale of a company.
¿ Financing Sources. Special financing instruments. International Financing. Bad financing praxis and its consequences. Vulture funds.
¿ Analysis of a company's financial viability. Results vs. cash and banks. Cash flow and free cash flow. Financial profitability vs. economic profitability. Financial leverage. Profits pool.
¿ Accounting consolidation. Increases and declines in shareholding. Indirect and reciprocal shareholdings.

Financial markets

¿ Intervention markets. Interbank markets. Monetary markets. Fixed income securities markets. Variable income markets. Currency markets.
Economics and Law
7 ECTS. 65 teaching hours.
Economics

¿ Macroeconomic parameters related to economic activity. Gross fixed capital formation.
¿ Price stability. Consumer price index. Inflation and interest rates.
¿ Unemployment. Types of unemployment. Unemployment rate. Stagflation.
¿ The Lafter curve. Effect of tax rate changes on revenue.
¿ Government measures to mix macroeconomic elements: Franklin Roosevelt's policy between 1933 and 1938 to mitigate the effects of the Great Depression, Ronald Reagan's economic policy in the 1980s, and Shinzo Abe's policies in Japan.
¿ The connection between macroeconomic parameters and the main indicators and parameters in the analysis of a company's financial statements. Application to a practical case.

Commercial, Tax and Labour Law

¿ Basic commercial concepts. The entrepreneur. The company. Register of Companies. Industrial property. Brands and patents.
¿ Commercial contracts (sale, leasing, etc.). Trading companies (limited, partnerships, etc.). The meeting of creditors.
¿ Key aspects of corporate taxation. Corporate Tax. Value Added Tax.
¿ Rights and obligations arising from the employment relationship.
¿ Types of employment contracts and possible situations over time: modification, suspension and termination.
¿ Disciplinary dismissal and objective dismissal. Workforce adjustment plans.
¿ Collective relationships and their instruments (collective bargaining, collective conflicts, strikes and lockouts.)
Human Resources
6 ECTS. 60 teaching hours.
¿ Management of people as a competitive advantage of the organisation. Vision of the organisation in human terms.
¿ Change and its management: in the organisation and in the person.
¿ Internal communication in the company.
¿ Leadership: Personal and managerial skills.
¿ Motivation and commitment.
¿ Evaluation of performance, competences, objectives...
¿ The role of the manager. Diversity management.
¿ Leadership Models. Situational leadership.
¿ Teamwork. Conflict management.
¿ Effective meetings. Decision-making.
¿ Negotiation.
¿ Relational Efficiency. Assertiveness.
¿ Emotional intelligence.
Operations Management
5 ECTS. 40 teaching hours.
¿ Operations management, its contribution to business competitiveness and its problems.
¿ Location and distribution decisions in the plant.
¿ Causes, functions and problems of inventories. Calculation of the unit cost.
¿ Aggregate planning strategies for production and calculations for material requirements planning (MRP).
¿ Lean Manufacturing.
¿ Management of the logistics chain as a competitive advantage of the organisation.
¿ Technological innovation.
¿ Quality management. Total Quality. Six Sigma.
¿ Project management in the company: from the idea to reality.
Master's Final Project
12 ECTS. 15 teaching hours.
  • Development of a business plan to be done in groups.
The UPC School reserves the right to modify the contents of the programme, which may vary in order to better accommodate the course objectives.

Management & Faculty

Academic management

  • Garriga Garzón, Federico
    PhD in Industrial Engineering from the Universitat Politècnica de Catalunya-Barcelona Tech. Tenured university lecturer in the Department of Business Organisation at the Universitat Politècnica de Catalunya.

Teaching staff

  • Abad Pous, Antoni
    Graduate in Business Studies and MBA from ESADE. A businessman in the steel industry, financial consultancy, educational services and tourism. A consultant for various companies. Chairman of BANC Business Angels Network Cataluña.
  • Beltri Gebrat, Francesc
    Graduate in Psychology from the Universitat Autònoma de Barcelona. Diploma in Psychodiagnosis and Psychotherapy from the CIIP Miami. Postgraduate Diploma in Organisational Development, GR Institute. Master¿s Degree in Business Management and Organisation from the Universitat Politècnica de Catalunya. International Coach Federation certified coach. Consultant and founder, Grupo Mediterráneo Consultores.
  • Bover de Soto, Armand
    Graduate in Economics from the UB. Expert in Commercial Law. Financial Director at Sandrigham (Holding Company for a family group). Before that he held the posts of Controller at GE Power Controls, Administrative Director at Kepro and Administrative Director at Arbora&Ausonia.
  • Cabeza Lambán, Manuel
    PhD in Economics and Business Studies from the UB. Financial analyst. He has held the posts of Managing Director at ADEMA TRADERS, General Director Catalonia in general at Valores y Bolsa SVB and Director of the Shareholders¿ Department and Insurance Department of Fomento de Construcciones y Contratas FCC.
  • Cirera Cabeza, Ascensión
    Graduate in Law. Practising lawyer. Diploma in Foreign Trade. Advisor to the Foreign Trade Department of the CECOT.
  • Esmendia Baltasar, Albert
    Graduate in Law from the UAB. Master¿s Degree in Bankruptcy Law from the UB. Corporate lawyer. Business advisor.
  • Garriga Garzón, Federico
    PhD in Industrial Engineering from the Universitat Politècnica de Catalunya-Barcelona Tech. Tenured university lecturer in the Department of Business Organisation at the Universitat Politècnica de Catalunya.
  • Guallarte Nuez, Carlos
    PhD in Economics and Business Studies. Tenured lecturer in the Department of Business Economics of the UAB.
  • Jover Díaz, Carme
    Graduate in Economics. Tax advisor. Associate lecturer in Financial and Taxation Law at the UAB. Business advisor.
  • Lujan Montero, Josep
    Industrial engineer. MBA Business Administration and Management from the Universidad Politècnica de Madrid. Chief Operations Officer at Coesia. Before that he held the posts of Industrial Planning Corporate Director at Ficosa International, Process Engineering Director at Ficosa International, Industrial Director at Flamagás and Head of Production at Hewlett Packard, among others.
  • Marfil Sánchez, Fernando
    Industrial Engineer, Universitat Politècnica de Catalunya. Master¿s Degree in Business Management and Organisation. Interim General Manager at VIDURGLASS, S.L
  • Martin Peña, Francisco
    PhD in Economics and Business Studies. Certified chartered accountant. Account auditor. Member of ROAC. Tenured university lecturer at the Department of Financial Economics and Accounting at the UB.
  • Maspons Bosch, Ramon
    Industrial Engineer. Director of innovation at the Agency for Health Information, Assessment and Quality. Director of the Biocat Strategic Projects Unit, BioRegion of Catalonia. Scientific Director of the Health Park Foundation. Former Deputy Secretary of Strategy at the Catalan Ministry of Health
  • Mir Albertí, Elena
    Master¿s Degree in Communication from the Instituto Superior de Marketing. Managing Partner and strategic planner at Cyrano Marketing Emocional 360º. Strategic creativity and operative marketing. Before that she held the posts of Barcelona and subsequently Madrid Director of MC Marketing y Comunicación, Barcelona Director of the Grupo Moliner Consultores, Specialist in direct and promotional marketing at Mailgrafica Direct and Robero Zubiri Document on Demand and Account Manager at ¿La Agencia¿ de Publicidad, S.A.
  • Peláez Temprano, Ana María
    Graduate in Psychology. Diploma in International Business. Master¿s Degree in International Management and Trade. International Consultant.
  • Portabales, Jose Luis
    Graduate in Law. Graduate in Labour Relations. Diploma in Personnel Management from ESADE. KTC&GLOBAL collaborator. Before that he held the posts of Director of Human Resources at the CELSA Group, Director of Personnel, Processes and Organisation at Ferrocarrils de la Generalitat de Catalunya (Catalan Railways), Director of Personnel and Labour Relations at Hispano Mecano Eléctrica HIMEL and Assistant Personnel Director at Lavis. He was Chairman of the Fundación para la Motivación de los Recursos Humanos.
  • Rajadell Carreras, Manel
    PhD in Industrial Engineering. Master¿s Degree in Business Management from the Universidad Politécnica de Madrid (CEPADE). Master¿s Degree in Environmental Management from the Instituto de Investigaciones Ecológicas (A.M.E.I.C), with the collaboration of the Open International University (Málaga). Tenured university lecturer at the DOE-UPC.
  • Rajadell Carreras, Pere
    Industrial engineer. Quality Program Manager at Hewlett Packard.
  • Ramos Sánchez, Montse
    Graduate in Social Sciences. Diploma in Marketing and Commercial Technical Consultancy. Master¿s Degrees in General Management from EADA. Specialist consultant in workforce preparation in commercial skills.
  • Remolina Carral, Jose Ramon
    Industrial Engineer. Graduate in Economics. Corporate banking investment analyst. Previously held the posts of Investment analyst at BIB, head of businesses at Banco de Comercio, Director of Planning, Budget and Management Control at BBV. Regional Manager of Banco Crédito y Ahorro, head of the BBV Foundation Catalonia.
  • Resa Navarro, Xavier
    Doctoral student in Business Management and Organisation at the UPC. Official Master¿s Degree in eLearning and Education (UOC). Official Master¿s Degree in Information and Communication Society (UOC). Diploma in Business Studies from the UPC. Postgraduate Degree in Marketing Management (EADA). Postgraduate Degree in Commercial Management and Marketing (EUNCET). Advanced Diploma in Management Computing (IPFP Terrassa). Associate Lecturer-Researcher at the Department of Business Organisation of the ETSEIAT (UPC). Head of the Digital Department of the Research Centre for Food Safety and Control of the UPC. Contributor to technical-educational designs and creation and management of virtual training settings via webinars, with CRESCA and CDEI (Industrial Equipment Design Centre). Private university lecturer-researcher.
  • Rex Valldepérez, Josep Maria
    Graduate in Commerce. Diploma in Advertising. Diploma in Marketing and Advertising Communication from the Sorbonne University. Managing Partner at Leia Grup and Pasaporte del Sol.
  • Ronco Baquedano, Emilio
    Graduate in Psychology from the Universidad Complutense de Madrid. Master¿s Degree in Business Management and Administration from ESADE. Certificate in Leadership Development from Harvard University. Diploma in Strategic Planning from the University of San Diego. Corporate Development Director for the Epise Group.
  • Rúa Costa, Carles
    Industrial Engineer. Head of strategic projects and innovation for the Port of Barcelona. Associate lecturer at the DOE-UPC.
  • Valoira Miqueo, Josep Maria
    Graduate in Law. Executive MBA and taxation expert. Diploma in Arbitration Law. Practising lawyer.
  • Zaragoza Gras, Josep
    Graduate in Economics. Master¿s Degree in Economics and Business Management from IESE. Diploma in Taxation Studies from EADA. Interim Management Financial Director. Before that he held the posts of Director of Management and Budget at La Sirena, Director of Financial Analysis at Arbora & Ausonia, Senior Financial Analyst at Procter & Gamble.

General information

Credits
60 ECTS (440 teaching hours)
Start date
Start date:19/10/2018End date:23/11/2019
Timetable
Friday  16:00 to 21:00Saturday  09:00 to 14:00
Taught at
Tech Talent Center
C/ de Badajoz, 73-77
Barcelona
map
Contact
Telephone: (34) 93 112 08 67
Degree
Special master's degree issued by the Universitat Politècnica de Catalunya. Issued pursuant to art. 34.1 of Organic Law 4/2007 of 12 April, amending Organic Law 6/2001 of 21 December, concerning Universities. To obtain it, is necessary to have an official university qualification or a university qualification equivalent to an EHEA degree, diploma or degree. Otherwise, the student will receive a certificate of completion of the programme issued by the Fundació Politècnica de Catalunya.

In the case of having a foreign degree check here.
Virtual Campus
The students on this Master's degree will have access to the My_Tech_Space virtual campus, an effective work and communication platform for students, lecturers and course directors and coordinators. My_Tech_Space allows students to find background material for their classes, to work in teams, ask their lecturers questions, consult their marks, etc.
Employment service
Students can access job offers in their field of specialisation on the My_Tech_Space virtual campus. Applications made from this site will be treated confidentially. Hundreds of offers appear annually of the UPC School of Professional & Executive Development Employment service .The offers range from formal contracts to work placement agreements.
Registration fee
6.700 €
See the section Discounts, loans and financial aid for possibilities of advantageous financing conditions.

Applicants are given the option of making a voluntary €5 contribution when formalising their enrolment. As part of the UPC's 0.7% Campaign, this donation will go towards meeting charitable needs in developing countries.

0.7%

Language of instruction
Spanish
Payment of enrolment fee
The enrolment fee can be paid:
- In a single payment to be paid within the deadline specified in the letter of admission to the programme
- In two instalments:
  • 60% of the amount payable, to be paid within the deadline specified in the letter of admission to the programme
  • Remaining 40% to be paid up to 90 days at the latest after the starting date of the programme