The smartphones, tablets and other portable have transformed the way people live, work, play, learn, travel, shop and connect and interact with people. Mobility is key today: access to data, applications and devices wherever we are, it's essential to imagine the present and the immediate future.
The importance acquired by the sector in recent years is exemplified by the participation of 2,000 companies in the latest edition of the Mobile World Congress in Barcelona, or data like IDC it provides smartphone sales in 2014 grew 27.6% over the 2013, or data provided by Boston Consulting Group: currently there are almost 7 billion mobile phone subscriptions worldwide, 2.8 billion Internet users and 2.1 smartphones subscriptions. Mobile internet penetration has doubled worldwide, from 18% in 2011 to 36% in 2014; hoping that in 2017, mobile access will surpass fixed line access represented 60% of all spending on internet access. Regarding mobile applications, there are thousands of companies that are prepared to take on the challenge of total mobility, sales through mobile devices has grown exponentially over the past five years.
Companies have the challenge of digitally transformed to accommodate new digital customers that they want to access the services through mobile devices.
The sixth edition of the Masters' Degree in Mobile Business and Mobile Apps has been designed to meet the professional challenges and needs of the sphere of mobile communications, and has two sides to it: the entrepreneurial and business knowledge side, and the technical and development side, offering complete training to tackle the new business challenges in the paradigms of smartphones/tablets and social networks.