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Proper training of managerial profiles and middle managers is the key to conducting a fast, consistent and effective DT of organizations.
This postgraduate degree in Digital Transformation Leadership will train students to drive, design, manage and lead the DT of different companies and organizations with the best guarantees of success.
The faculty are professionals with long experience in the professional and technological world, who have led and managed several DTs in different fields. All the elements involved in the DT of an organization will be worked on throughout the program: corporate strategy, customer-centric business model, change management, data as the basic axis of the business, digital innovation, new platforms and methodologies, to cybersecurity and disruptive technologies (such as artificial intelligence, the internet of things or the blockchain).
This program offers a practical and applied vision of TD focused on use cases, a fact that fosters the critical vision of the students. In addition, during the program work teams will be formed to develop a real project.
Throughout the course we will have some conferences by experts in complementary topics (augmented reality, quantum technologies, etc.) to know their present and future state.
Customer & Commerce Technology at Mango. Previously Head of CRM at Desigual, Vice-President at Capgemini, leading the Digital Customer Experience area. He has collaborated with companies and organizations from different sectors: Carrefour, Desigual, El Corte Inglés, DIA, Mercadona, Repsol, Telefónica, La Caixa, Naturgy, among others.